The fifth edition of the Women's Empowerment Principles (WEPs), a joint initiative of UN Women and the UN Global Compact, emphasises the need to involve all components of the economy in the process of women's economic empowerment.
In 2020, as Realworks we adopted the digital communication strategy of the Birlikte Güçlüyüz Platform, the first platform established with these goals in mind, and provided digital experience design, copywriting and voiceover services we aimed to ensure that the mission of gender equality in the workplace is heard and adopted by the masses.
· By carrying out platform-specific branding, we were able to create a unique visual communication language and produced a total of 379 authentic content.
· We reached a total of 6,361,389 people through our active two-way communication process.
· In the second year of our journey, which began with 219 followers, we have reached 9.011 new people, with whom we were stronger together, and saw a 4.009% increase in our follower base, thanks to our expert teams' extensive target audience studies and advanced advertising strategies.
· Today, hundreds of people continue to meet, change, and influence the Stronger Together Platform through digital channels. In addition to all this, as RealWorks, we are proud to be an active member of the Stronger Together platform.