The 5th of the Women's Empowerment Principles (WEPs), a joint initiative of UN Women and UN Global Compact, emphasizes that all components of the economy should be included in the process of women's economic empowerment. Stronger Together Platform, the first example of this approach in Turkey, was established on January 17, 2017.
By taking over the digital communication strategy of the Stronger Together platform in 2020, we aimed to ensure that the mission of gender equality in the workplace is heard and adopted by the masses.
· By carrying out platform-specific branding, we were able to create a unique visual communication language and produced a total of 379 authentic content.
· We reached a total of 6,361,389 people through our active two-way communication process.
· In the second year of our journey, which began with 219 followers, we have reached 9.011 new people, with whom we were stronger together, and saw a 4.009% increase in our follower base, thanks to our expert teams' extensive target audience studies and advanced advertising strategies.
· Today, hundreds of people continue to meet, change, and influence the Stronger Together Platform through digital channels. In addition to all this, as RealWorks, we are proud to be an active member of the Stronger Together platform.